The project was founded in 1991 by three individuals- Linda Kavelin-Popov; her husband Dr Dan Popov ,and Linda’s brother John Kavelin.
It uses language to empower and not discourage. The language includes the use of the Virtues eg kindess, generosity,friendliness.
At the heart of all spiritual traditions there are 360 virtues.
The project helps to empower people to live more meaningful lives and live by their highest values. It may be used for personal growth. It may also be used in parenting, education, in the community, and in the work place. Workshops can be designed for any of these areas.